Recently, James Grandstaff revealed something that I found quite interesting…

If you’ve been around the IM (internet marketing) scene for awhile, you’ve most likely heard the term “squeeze page” before, right?

At least that’s what I thought.

Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM,  etc…

One of the questions was “Do you know what a “Squeeze Page” is?”

68.05% answered yes and 31.95% answered NO.

To be honest…

I was shocked that 31.95% said no.

What about you?

In light of this shocking survey data I decided to write this post today to go over the very basics of what a squeeze page is and why you should be using them in your business (if you are not already.)

And for those of you who already use them, pay attention. You will probably learn something too.

Here goes…

A squeeze page which is also known as a “lead capture page” or “name squeeze page” is a simple web page with one purpose; to get your visitor to give you their name and email address so you can follow-up with them. That’s it.

One of the best ways to get someone to opt-in to your squeeze page is by offering something
of high perceived value such as a mini ecourse or a highly targeted eBook.

For example, let’s say you are promoting a multi-level marketing business opportunity. The products are great and you are a raving fan.

Most people would just start promoting the website the company supplies. I say no. This is a perfect opportunity to implement the use of a squeeze page and offer something of value first.

That way, you collect the leads, you follow-up with an introduction of yourself and begin building a long lasting business relationship.

In sales, what we are really selling is “us” first, then the product.

You always want to provide value first. Once your prospects warm up to you, then it’s time to ask the right questions to determine if your product or business opportunity can help solve their needs.

If you’d like to see a high quality, high converting squeeze page that James has put together, you can visit the link below.

It’s important to read the “thank you” page on the other side you can get an idea of how the whole process works.

Until next time…

Yours in success,


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This entry was posted on Tuesday, September 29th, 2009 at 7:57 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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