Network Marketing, A Growth Industry

Phil — Wed, 07 Apr 2010 18:22:47 +0000

In spite of the cynicism and naysayers, the network marketing industry has boomed over the last two decades, and offers some attractive benefits for those thinking about starting their first small business. It involves little start-up cost, can be incorpororated as a part-time or fulltime career, and is open to all races, ages and backgrounds.

More than 13.6 million people in the U.S. participated in network marketing in 2004, and more than 54 million around the globe. The number of people involved in direct marketing has more than doubled in the past ten years; whereas retail numbers have been steady decline over the past decade.
As an industry, network marketing is experiencing rapid growth, with 2004 sales in the U.S. close to $30 billion and topping $99 billion worldwide.
More than 74 percent of Americans have purchased something through direct person-to-person selling.
The direct marketing industry is not affected by the same race, gender, and age biases often found in corporate America. Close to 80 percent of individuals are female, and more than 75 percent are over the age of 34. This diversity also includes a variety of educated backgrounds – from high school to postgraduate level training.
More than 85 percent of people in the industry work fewer than 30 hours per week.

America’s greatest fear is they will not have enough money for retirement. A network marketing home based business is a way to not give up the day job and build a nice secondary income.

Phil's Phascinating Rephlections » greatest fear

Network Marketing, A Growth Industry

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